KNOW WHAT REMAINS

Run your numbers.

Explore your audience and conversion assumptions, then enter your own campaign costs. Pilot pricing is agreed after your database review.

Illustrative model, not a forecast.
AUD · GST excluded where applicable.

01 Your starting audience

Total database records

Model uses up to 1,000 eligible contacts in one pilot.

Eligible for this campaign

After duplicates, opt-outs, active deals and unsuitable records are excluded.

02 Your conversion assumptions

Positive reply rate

As a share of contacted records.

Qualified booking rate

As a share of positive replies. Maximum 4 reserved appointments in this model.

Attendance rate

As a share of qualified bookings.

Paid-job close rate

As a share of attended assessments, once the job has been paid.

03 Job economics

Average paid job (A$)

Contribution margin (%)

Margin after product, installation, commissions and other direct job costs, before this campaign.

04 Campaign costs

Fee model

Activation (A$)

Per attendance (A$)

Assumed messaging spend (A$)

Enter all three cost assumptions to see the full calculation. These are your planning inputs, not published Vaultar prices. Final fees and budget are agreed before launch.

YOUR ILLUSTRATIVE OUTCOME

Remainder after campaign costs—

Enter your activation, performance fee and messaging assumptions to calculate the remainder, ROI and downside. No service price has been assumed.

Expected paid jobs0.8

Return on campaign cost—

Cost per attendance—

Break-even paid jobs—

Revenue from paid jobsA$9,600

Contribution after direct job costsA$3,360

Activation + performance fees− —

Assumed messaging spend− —

Total campaign cost—

Include the costs before judging the return. Add your own assumptions, or discuss the scope with us first.

HOW THE MODEL GETS THEREExpected values

Eligible contacts

1,000

Positive replies

Qualified bookings

Attended

3.2

Paid jobs

0.8

Discuss these numbers

View the formulas and limits

Contacted = min(database × eligibility, 1,000). Positive replies = contacted × reply rate. Bookings = min(replies × booking rate, 4). Attendance = bookings × attendance rate. Paid jobs = attendance × paid-job close rate.

Contribution = paid jobs × average job value × contribution margin. Remainder = contribution − activation − performance fees − messaging. Return = remainder ÷ total campaign cost. For attendance pricing, break-even = campaign cost ÷ contribution per job, rounded up. Revenue-share break-even subtracts the revenue fee from contribution per job first.

Fractional appointments are expected values, not billable events. Rates are editable assumptions, not market benchmarks. Messaging is an entered spend assumption, not a provider quote; it becomes zero when no contacts are used. This models one batch of up to four bookings; your actual appointment limit and any credit arrangements are agreed in the pilot scope. Any conditional activation refund is excluded. No cash-flow timing is modelled. Attributed sales are not automatically incremental sales.